Video for REALTORS
• Why use video in real estate
• When to use video in real estate
• How to use video in real estate
Why Use Video in Real Estate?
- As of March 2011 53% of all Internet activity is video based
- Google is the top used search engine on the Internet.
- YOUTUBE IS #2!!!
- Facebook videos viewership spiked over 2000% in 2010, from 2009
- Video search queries just surpassed text
- queries for the first time ever in beginning of 2100
- Why is this? Its easier to have show and tell, than to read.
When to Use Video in Real Estate?
- Listing video
- Personal promotion
- Video blog
- Video email
Creating Property Videos
• About home, not you
• Music, not you speaking
• Move camera slowly, no fast pans
• Pan from one corner of room to other
• Back to window for lighting purposes
• Don't try to
do in one take. Can edit different scenes together
• Start fro
m outside home, showing exterior
• Then show entering home
• Then show walking through front foyer into home. Keep camera as
steady as possible
• Then show rooms, using the corner to corner pan technique
• Show views, yard, club houses etc.
• Have a separate video of neighborhood overview
