Video for REALTORS
• Why use video in real estate
• When to use video in real estate
• How to use video in real estate
Why Use Video in Real Estate?
- As of March 2011 53% of all Internet activity is video based
- Google is the top used search engine on the Internet.
- YOUTUBE IS #2!!!
- Facebook videos viewership spiked over 2000% in 2010, from 2009
- Video search queries just surpassed text
- queries for the first time ever in beginning of 2100
- Why is this? Its easier to have show and tell, than to read.
When to Use Video in Real Estate?
- Listing video
- Personal promotion
- Video blog
- Video email
Creating Property Videos
• About home, not you
• Music, not you speaking
• Move camera slowly, no fast pans
• Pan from one corner of room to other
• Back to window for lighting purposes
• Don't try to
do in one take. Can edit different scenes together
• Start fro
m outside home, showing exterior
• Then show entering home
• Then show walking through front foyer into home. Keep camera as
steady as possible
• Then show rooms, using the corner to corner pan technique
• Show views, yard, club houses etc.
• Have a separate video of neighborhood overview
What to Do With Your Property Video?
• Have a separate channel on Youtube just for your Listed Property Videos
• Post on Tubemogul.com Populates many video hosting sites at once
• Include tags so people can find it. Example - calgary, real estate, mls,
realtor, mount royal, homes, properties, listings
• Put a widget on your blog and website that will automatically populate
• TAKE THEM OFF WHEN LISTING COMPLETE! Nothing says sloppy as much
as a expired
listing video still running.
Personal Promotion Video
- Introduce yourself to public
- Make more impact than website, or blog alone
- Keep short, under 60 seconds
- Smile! Sounds obvious, but you must consciously remember to do so. Makes all the difference in the world.
Video Blogging
• A blog using video instead of text
• Use a combination of both is best
• Can edit text easily
• Video shows your personality and connect with you
• Can use standard blog format and embed video
• Or can use specific format for just video Check out :
Video Blogging- Types of posts
Market Updates
-Do quarterly. Keep Short! Use simple stats, easy to understand and
absorb. Explain what the numbers mean to the viewer.
Neighbourhood Spotlights
-Highlight particular neighbourhoods, so potential buyers get the gist of
how different areas look, feel and what they are all about.
Examples-”Kitchen reno’s provide the highest ROI of any room in the
home?”
or “Home Inspections are not all equal”
-Then go on and explain in detail in the video post
How To Videos
-Show how to prepare the home for each showing. (Much more effective than
writing same information!)
-Show how to use smart phone apps to find current listings near present location
Industry News Coverage
-Talk about recent mortgage rule changes and how it affects home owners and
buyers
-Talk about how developments globally affect your market locally
Interview
-Interview local business owners in particular neighbourhoods you are
highlighting
-Interview appraisers
-Interview Real Estate Board Directors
-Interview people
who had bad experiences with FSBO companies
Video Email
Use for:
Thank Yous
•“Thanks so much for sending that referral my way!”
• Nice to Meet Yous “I really
• enjoyed meeting you today.
• I look forward to staying in touch”
Seller Updates
•“These are the showings we’ve had this
week and the feed back from each”
Buyer Follow Ups
•“Just wanted to follow up and see if you
have any questions on the homes we looked at and if you
have decided any of them are right for you.”
Show How to sign documents
•“Here is page 1. Please
initial here at the red circle and sign here at the red X”
Equipment
Lighting
Umbrella Lights
-reflective on inside
-good for putting in dark corners of rooms when shooting video
-lightens up a room
LED lights
-on top of camera with light mount
-excellent for personal promotion video, interviews and other close up
shots
Cameras
Flip style cameras
-best ease of use
-download directly to computer, no finicky settings to deal with, quick to
open and to start filming
-some don’t allow separate memory cards
Advanced Cameras
-more expensive
-many more features in lighting, filters, timing etc.
-suitable for those who are comfortable with the different settings and
want a more photographic experience
-file format not always easily compatible with sites you may use
iPHONES
-great for candid, on-the-go filming
-example-come across a street party in a particular neighborhood.
Or –catch a few moments of a local neighborhood soccer game.
Both useful for social media content or for neighborhood profiles.
Tripods
-Highly recommended for all still filming
-standard type tripod
-gorillapod
Remote
-not always available for flip style cams
-excellent for self filming (rather often)
-if don’t have remote, can always edit out your moving to and from the
camera to turn it on and off
iREALTY ThinkTank.com
Many Thanks to our host today:
RE//MAX REALTY Innovations
www.irealtycanada.blogspot.com
www.irealtycalgary.com
Jessica Stoner
jessicastoner@remax.net
403-678-8006
http://twitter.com/iREALTYjstoner
http://www.youtube.com/user/jstoner71
http://irealtycanada.blogspot.com/
